In Hefei, there is such a state-owned enterprise, the quality of operation has undergone earth-shaking changes in just a few years, and realized the turnaround of losses into profits, the efficiency of record highs, and the continuous improvement of employees' sense of gain and happiness. It is the national style of new materials. People can not help but ask, such a change, the national style of new material is how to do it?

Structural adjustment will open up a vast market

It started at a meeting in 2014. At that time, in the meeting room of Guofeng Xincai, a big discussion on "how to develop the next step of the enterprise" is being carried out here, the participants have made speeches, analyze the survival status of the enterprise, explore the future development trend.

At that time, Guofeng New material was in the film industry with overall overcapacity, fierce competition for ordinary products, and many film peers suffered from poor performance, and some even faced bankruptcy reorganization. As an old film production enterprise, Guofeng new material although deep deposits, but the past few years can only walk hard to survive.

It is in that big discussion about survival, Guofeng new material formally established the "product structure adjustment" differentiation development strategy, put forward to constantly deepen the supply-side structural reform and demand-side management, for the high quality development of enterprises to find a beacon!

"Guofeng Xincai is our best partner." The purchasing director of a well-known international enterprise praised: "With the close cooperation of Guofengxin material, we have developed a high-speed flexographic BOPP functional film in more than one month, which quickly solved the production problem of the enterprise. At present, the printing speed has been increased from 150m/min to more than 350m/min, a full increase of 133%, and also solved the problem of insufficient composite fastness of BOPP and CPP/PE materials."